Longest-running Independent Retailer in Fashion Show to Expand with New Store Double in Size

FOR IMMEDIATE RELEASE
May 27, 2015

Longest-running Independent Retailer in Fashion Show Las Vegas
to Expand with New Store, Double in Size

Fine Jewelry Expert Stuart Berger will debut new, contemporary
Berger & Son Fine Jewelers location in December at Fashion Show

Celebrating 45 years in Las Vegas and 34 years at Fashion Show, local family-owned jewelry business
has built brand, earned recognition and stood the test of time

LAS VEGAS – Berger & Son Fine Jewelers, a premier destination for one-of-a-kind fine jewelry and timepieces, has much to celebrate. As the longest-running independent retailer in Fashion Show Las Vegas, owner and designer Stuart Berger has earned industry-wide recognition and become a successful local business despite recessions, mall buyouts and big chain competition. But what’s most exciting is Berger’s newest venture – a new location that’s more than double in size of his existing store, debuting in December with an extensive new line of jewelry, timepieces, and services.

Through the years, Berger & Son has maintained a strong local and tourist following. This success has allowed Berger to expand, which will offer customers more selection, additional luxury timepiece brands and a larger inventory of fine jewelry.

“I’ve been listening to my customers,” says Stuart Berger, owner of Berger & Son. “Our loyal customers have been asking for brands I’ve been unable to carry due to the size of my store. Now I have an opportunity to provide them with even more exceptional, exclusive service by inviting them into this new, extended space.”

The new location will be located just steps inside the front doors of the Fashion Show mall on Las Vegas Blvd. (The Strip). Expanding its retail space from 1,000 square feet in the current location to more than double the size at 2,500 square feet, the new store will feature a sleek and modern architectural design that will provide a fashion forward destination for shoppers searching for upscale, high fashion jewelry. This unique, cutting-edge store will raise the bar for competition by featuring an exclusive VIP parlor with private service for jewelry design consultations. In addition, Berger & Son will now feature a full time on-premise jeweler and watchmaker for custom designs, repairs and appraisals.

To handle the architectural and interior design, Berger & Son has appointed renowned jewelry store designer Ron Harris with Watt International Design Group, an internationally recognized retail design firm that has designed such award-winning properties as Goldsmiths in the UK, Charm Diamond Centres and The Vault in Canada. Harris plans to enhance Berger & Son’s brand presence with a retail concept that will drive growth, improve visual merchandising and increase the quantity of in-store displays, offering a superior customer experience. The new store plans to start construction on August 1, and is scheduled to open during the first week of December, just in time for the holiday shopping season.

Known as experts in the industry who provide unparalleled, exceptional service, Berger & Son Fine Jewelers is a leading trendsetter in fine jewelry who has been the go-to jeweler for many local celebrities including Celine Dion, Criss Angel, Flavor Flav, Vince Neil, Holly Madison and Michael Goddard, as well as international celebrities like Michael Jackson and Ben Roethlisberger, among others.

About Berger & Son Fine Jewelers
Located at Fashion Show Las Vegas, Berger & Son Fine Jewelers is the premier destination for one-of-a-kind unique fine jewelry and watches. Family owned and operated since 1970, Berger & Son Fine Jewelers has made and sold pieces to top celebrities in music, film and sports from all over the world. Owner and designer, Stuart Berger, travels near and far to be the top trendsetter in the industry and work with vendors to find the most exquisite diamonds and gemstones for his clientele. Berger & Son Fine Jewelers also specializes in creating custom pieces including remounting and refurbishing old settings into new handcrafted, original fine jewelry and watches. For more information on Berger & Son Fine Jewelers visit www.bergerandson.com or at BergerAndSonLV on Facebook, Twitter, Pinterest and Instagram, or call (702) 737-7118.

###